FW24 x Notre Dame T&F
Content Strategy + Co-Creative Direction
Summary
To help highlight our latest UA run gear for FW24, we partnered with Notre Dame Track & Field athletes to star in a seasonal product shoot.
Our goal was to create imagery that highlighted our Infinite + Velociti franchises on Division I track & field athletes to help authenticate these products for our target 16-24 year-old audience.
Athletes were featured in marketing photography + videography highlighting these products. Athletes were selected across a variety of event disciplines to show accurate representation of this unique and diverse team sport as well as the versatility of our UA Run arsenal.
Creative Partner: Footstep Creative
