Paris Dreaming
Content Strategy + Co-Creative Direction
Summary
Paris Dreaming is a storytelling piece aiming to tell the more human side of the Olympic Dream. Representing their country has long been a goal of each of the athletes featured. Through a combination of short-form and long-form video we give viewers a peek behind the curtain to the physical demand and mental toll these dreams have on athletes. At its core, this series explores what it takes to compete at the most prestigious event in the sport of Track & Field and aims to connect our athletes to the people watching and cheering for them.
Assets:
8 x 60-90 sec IG Reels
3 x 5-7 min YouTube episodes
Creative Partner: A Runner’s Eye